In a major announcement that has ignited excitement across the motorsport community, legendary racing icon Valentino Rossi has officially revealed plans for an expansive 2025 North American tour, running from June through November. The tour, organized in collaboration with BMW M Motorsport, marks a powerful new chapter in Rossi’s four-wheeled racing career and serves as a bold declaration of his growing commitment to touring car racing.
After dominating the world of MotoGP for over two decades, with nine world championships to his name and a global fan base unlike any other in motorsports, Rossi retired from two-wheel racing in 2021. But that wasn’t the end—it was a pivot. Since then, Rossi has taken on a new challenge: competing in GT racing and, specifically, becoming a central figure in BMW M Motorsport’s endurance and GT programs.
Now, this North American tour will bring that journey directly to fans across the continent.
A Tour Fueled by Speed, Style, and Legacy
Spanning over 20 major cities in the U.S. and Canada, Rossi’s tour will include appearances at iconic racetracks, public exhibitions, meet-and-greet fan events, and collaborative showcases with BMW dealerships and motorsport partners. Highlights are expected to include high-profile races such as IMSA WeatherTech SportsCar Championship rounds, demonstration laps, and behind-the-scenes experiences with the BMW M Team WRT, with whom Rossi currently races in the GT World Challenge.
In a press release issued this morning, Rossi said:
“North America has always shown me incredible love—whether I was racing on two wheels or now on four. This tour is about bringing my new journey with BMW M Motorsport to the fans in person. We want to show what’s happening on and off the track. And yes, we’re going full throttle.”
The tour will begin in Austin, Texas, at the Circuit of the Americas—where Rossi enjoyed roaring success in his MotoGP days—and will end in Montreal, Canada, following a special racing event at the Circuit Gilles Villeneuve. Stops in Los Angeles, Miami, Indianapolis, Atlanta, Toronto, and Las Vegas are already confirmed.
A New Era for “The Doctor”
Nicknamed “The Doctor,” Valentino Rossi isn’t just a racer—he’s a brand, a movement, a cultural force. His switch to car racing might have raised eyebrows initially, but he’s been making serious progress behind the wheel of the BMW M4 GT3. Rossi’s presence brings more eyes to the GT racing world, and BMW has embraced him not just as a driver but as a global ambassador for the brand.
The 2025 tour will highlight the synergy between Rossi’s charisma and BMW’s engineering excellence. It’s not just a celebration of racing—it’s an immersive experience designed to bring fans closer to the evolving motorsport landscape.
BMW M Motorsport, in their joint statement, said:
“Valentino Rossi represents the fearless evolution of racing spirit. This tour is a celebration of speed, heritage, innovation, and above all, passion.”
What Fans Can Expect
Beyond the racing events themselves, the tour promises a multimedia spectacle. Each stop will feature VR racing simulators, BMW heritage vehicle displays, limited-edition merchandise, and interactive Q&A sessions with Rossi and BMW engineers.
Key components of the tour include
- Live driving exhibitions featuring the BMW M4 GT3
- Pop-up fan villages with meet-and-greet access to Rossi
- Exclusive behind-the-scenes footage from Rossi’s GT training sessions
- Motorsport masterclasses with technical insights from BMW M Motorsport engineers
- Charity auction events benefiting youth motorsport programs and road safety education
For those unable to attend in person, the entire tour will be livestreamed via BMW M’s digital channels and Rossi’s own VR46 fan community platform.
BMW + Rossi: A Winning Combination
Since joining BMW M Motorsport in 2023, Rossi has quickly adapted to the nuances of endurance racing. His performances in the GT World Challenge Europe have improved steadily, and he’s been praised for his work ethic and team spirit.
The North American tour is more than a PR move—it’s a significant platform for boosting BMW’s GT racing profile in the U.S. and Canada. It also represents Rossi’s ongoing transformation from solo MotoGP superstar to team-driven endurance racer.
BMW’s Head of Motorsport, Andreas Roos, said:
“Rossi’s influence is unparalleled. His dedication to learning, pushing limits, and engaging with fans makes this tour a motorsport milestone.”
From Mugello to Montreal: A Global Racing Footprint
This tour also symbolizes how motorsport is becoming increasingly global. Rossi, a European legend, touring North America in a German car brand’s colors, reflects how racing transcends borders. And it comes at a time when GT racing is gaining popularity, especially with new regulations, younger fans, and streaming platforms giving the sport wider exposure.
Tickets, Tour Dates & Access
Details about ticket packages, event registration, and exclusive memberships will be released on Rossi’s official website and BMW M Motorsport’s platforms. VIP experiences will offer fans a chance to ride along in the BMW M4 GT3 with Rossi himself at select venues.
Fans can also purchase limited-edition collaborative merchandise, including Rossi’s signature yellow gear redesigned with BMW M branding, custom driving gloves, and collector’s items like carbon-fiber keychains and autographed GT3 model cars.
A Note from Rossi
In his video announcement, Rossi ended with a heartfelt message to his fans:
“I’m not just bringing my car—we’re bringing a full experience. Come join me. We’re writing the next chapter together.”
Final Thoughts
With the 2025 North American tour, Valentino Rossi is proving that true champions never stop evolving. As he continues to redefine his legacy, fans across the continent are about to witness one of motorsport’s most compelling stories—not just on the track, but in every city he visits.
Get ready. The Doctor is hitting the road—this time, on four wheels.
Leave a Reply