The San Francisco 49ers, one of the NFL’s most storied franchises, has captured headlines not only for their on-field excellence but also for inspiring personal stories, heartbreaking tragedies, and impressive financial success. From a fashion designer wife who revolutionized NFL fan apparel to players who faced unimaginable personal loss, the 49ers organization represents both triumph and resilience. This comprehensive guide explores the fascinating intersection of fashion, tragedy, and business within the 49ers family.
## Kristin Juszczyk: The 49ers Wife Who Makes Clothes
### Who Is Kristin Juszczyk?
Kristin Juszczyk is the wife of San Francisco 49ers fullback Kyle Juszczyk and a self-taught fashion designer who has revolutionized NFL fan apparel with her custom game-day outfits. In January 2025, she launched Off Season, a new luxury fashion brand in collaboration with entrepreneur Emma Grede, the NFL, the NFL Players Association, and Fanatics.
Kristin and Kyle married in 2019 after meeting in 2014 when Kyle was playing for the Baltimore Ravens and Kristin was attending Towson University in Maryland. When Kyle signed with the 49ers in 2017, Kristin took the opportunity to pursue her passion for fashion design, transitioning from her real estate career.
### How Kristin Got Started in Fashion Design
Kristin got into fashion design by making her own Halloween costumes, including one year when the Juszczyks wanted to dress like Britney Spears and Justin Timberlake, so she bought a sewing machine and went on YouTube to learn how to do a basic stitch. She started about five seasons ago, after rediscovering a long-forgotten love for sewing and working with fabrics while making a Halloween costume.
Kristin makes her own outfits out of her husband’s 49ers gear, transforming jerseys into jackets, puffer vests, and other unique fashion pieces that capture attention at NFL games.
### The Taylor Swift Moment That Changed Everything
Kristin’s handmade jackets were modeled by Taylor Swift and other athletes’ wives, with Swift wearing a custom Travis Kelce jacket to the Kansas City Chiefs vs. Miami Dolphins game. This moment catapulted Kristin into the national spotlight.
After social media erupted Saturday in praise of her NFL fashion designs, Kristin was at home with her husband Kyle, simultaneously basking in the moment and fretting over what was to become of another piece she had designed. The exposure led to interest from wide-ranging outlets such as Vogue Magazine and ESPN football insider Adam Schefter.
Kyle said his wife has heard from every media outlet and fashion brand one can imagine, noting that she was most excited to hear from Vogue. Kristin’s Instagram account gained more than 400,000 new followers since that Saturday.
### Kristin’s Design Process and Style
From reworking existing 49ers gear she thrifted to executing difficult original designs, Kristin’s garments are all meticulously crafted using multiple machines, spending as many as 30 hours on some of the more challenging pieces, like her jersey puffer jacket.
Kristin set up Origin, her own fashion brand with a unique style, saying “I always say that you don’t go to Origin if you’re just looking for a white T-shirt and plain leggings. You’re going for that signature piece that people ask, ‘Oh my god, where did you get that? That’s so unique'”.
### NFL Licensing Deal and Off Season Brand
Kristin Juszczyk inked a licensing deal with the NFL which allows her to use NFL logos in her designs for men’s and women’s apparel. This deal came after her designs went viral when Taylor Swift wore her custom Kansas City Chiefs jacket.
The debut Off Season collection features unisex puffer vests, jackets, and long coats inspired by iconic NFL teams, including the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. The designs showcase Kristin’s signature spliced aesthetics, blending high-fashion elements with team-centric details.
### Celebrity Fans and Support
Kristin’s designs have been worn by Olympic gymnast Simone Biles, Brittany Mahomes (wife of Chiefs quarterback Patrick Mahomes), and 49ers receiver Deebo Samuel. Since then, a notable list of celebrities have sported Kristin’s custom-made apparel including Simone Biles, Klay Thompson, and Taylor Lautner.
Kyle Juszczyk told reporters how proud he is of his wife, saying “I’m so stoked for her. I just know how hard she grinded”. He said it was great that the football world and the fashion world – and the Swifties – are now mixing and melding together.
## 49ers Players Who Lost Children
The San Francisco 49ers organization has witnessed heartbreaking personal tragedies as players have faced the unimaginable loss of their children. These stories demonstrate the human side of professional athletes and the resilience required to continue competing while grieving.
### Marquise Goodwin: Playing Through Tragedy
Just hours after losing a child, 49ers wide receiver Marquise Goodwin scored his first touchdown of the season. Goodwin announced after the game on social media that his and his wife Morgan’s infant son died due to complications during the pregnancy.
“Unfortunately we lost our baby boy due to some complications, and had to prematurely deliver him early this morning around 4am,” Goodwin wrote in an Instagram post. “Although we are hurt, I am grateful for the experience and grateful that God blessed me with a wife as courageous and resilient as Morgan. The pain (physically, mentally, & emotionally) that she has endured is unbelievable”.
#### The Emotional Touchdown
After he hauled in an 83-yard touchdown catch, a clearly emotional Goodwin blew a kiss to the sky then fell to his knees in prayer while his teammates surrounded him. The 49ers again hosted the Giants on Nov. 12, 2017, and Goodwin was very open about his family’s loss in the weeks following the game.
After the death of their son, it was Morgan who encouraged her husband Marquise to play Sunday. Morgan said “I’m explaining to him I want you to play in this game because I want your son to see you play”.
Marquise said “As I’m running, I just blow a kiss to God and to my baby and I dropped down on my knees and I give God his glory. Cause I’m thankful, I still am thankful for the opportunity just to be alive for my life”.
#### Community Support and Impact
Goodwin and his wife Morgan were pleasantly surprised by how many people reached out and offered support after having similar experiences. Because of his experience, Goodwin chose to support mothers and newborns as part of the NFL’s My Cause My Cleats campaign.
“We got some really supportive responses. Especially a lot of women who have been through the same exact thing and not even once but twice sometimes and three times,” Morgan said.
### Charvarius Ward: Loss of Daughter Amani Joy
The 1-year-old daughter of 49ers cornerback Charvarius Ward has died after battling heart problems. Ward posted on Instagram that his daughter, Amani Joy, died Monday morning in October 2024. She was going to turn 2 years old in November.
“We are heartbroken that our beautiful baby girl, Amani Joy passed away on Monday morning,” Ward wrote. “She was the best blessing we could have asked for, and her joyous spirit made us smile from ear to ear. She taught us to have patience, trust, and a positive outlook on life”.
#### Amani Joy’s Health Journey
Amani Joy was born prematurely with Down syndrome and had suffered heart issues throughout her short life. Ward opened up on Instagram in March about his daughter’s Down syndrome, writing: “I used to think Down Syndrome was a handicap but now I realize it is just a gift from God”.
Ward said becoming a father to Amani taught him patience and to surrender, stating “We couldn’t control whether she had Trisomy 21 but we can control our attitude about it. At first we went through feelings of sadness & anger but those feelings transformed into pure joy as soon as we laid eyes on her”.
#### Team and Community Response
The San Francisco 49ers commemorated Amani Joy’s death in a statement, writing, “The 49ers family is devastated by the sudden passing of Charvarius Ward’s beloved one-year-old daughter, Amani Joy”. The statement added that Amani “truly embodied pure happiness and brought joy to all those around her with her sweet demeanor and contagious laugh”.
## San Francisco 49ers Net Worth and Franchise Valuation
The San Francisco 49ers represent one of the NFL’s most valuable franchises, with their worth increasing significantly over the past decades. The team’s financial success reflects their strong brand, dedicated fanbase, and strategic business operations.
### Current Franchise Valuation
The San Francisco 49ers are valued at $8.6 billion according to Sportico’s 2025 NFL franchise list, ranking fifth in the league. This valuation represents a 25% increase from 2024, underscoring the team’s strong brand value.
According to Sportico’s Kurt Badenhausen, the 49ers led the NFL in ticket sales for the third consecutive year, generating $176 million in net gate receipts from general seating and club seating after local taxes, outpacing the Cowboys and other teams by $40 million.
### Record-Breaking Minority Stake Sale
The San Francisco 49ers are selling a 6% stake in the franchise after a reported record $8.5 billion valuation. The team is reportedly splitting that share between three families — the Khosla family, the Griffith family, and Deeter family.
A group of investors bought a 6.2 percent stake earlier in 2025 at an evaluation of $8.6 billion, which broke a record set in 2024 when a minority stake in the Eagles was sold at an $8.3 billion evaluation.
The new limited partners in San Francisco include: 3.1% to Vinod Khosla, the co-founder of Sun Microsystems and managing director of Khosla Ventures, and his son Neal; 2.1% to Bessemer Venture Partners partner Byron Deeter and his wife Allison; and 1% to ICONIQ Capital partner Will Griffith and his wife Calla.
### Revenue and Financial Performance
The 49ers led the NFL in ticket sales for the third straight year, generating $176 million—a staggering $40 million more than the Cowboys, who ranked second with $136 million. In 2023, the team had $151 million in gross ticket sales, the most in the NFL and $6 million more than the second-ranked Cowboys.
However, the 49ers ranked last in the NFL in net profit for 2024, earning just $80 million—a fraction of the Cowboys’ league-leading $490 million. Sportico attributes San Francisco’s low profit margin to high cash player costs in 2024.
### Historical Growth
The franchise value of the San Francisco 49ers increased from 2002 to 2024, with the franchise value amounting to six billion U.S. dollars in 2024. The San Francisco 49ers are owned by the York family, who bought the franchise for 13 million U.S. dollars in 1977.
The York family’s ownership dates back to 1977 when Edward DeBartolo Sr. purchased the team for $13 million. The franchise has since won five Super Bowls and remains a prominent force in the league.
### Comparison to Other NFL Franchises
The Dallas Cowboys are No. 1 on CNBC’s list of NFL valuations for 2024 at $11 billion, $3 billion more than any other franchise. The Los Angeles Rams ($8 billion) are second in CNBC’s rankings, while the New England Patriots ($7.9 billion), New York Giants ($7.85 billion) and Las Vegas Raiders ($7.8 billion) round out the top five.
The average value of an NFL franchise today is $6.49 billion, placing the 49ers well above the league average.
### Factors Driving Valuation
About 65% of all NFL revenue is shared equally among the 32 franchises, meaning what determines the pecking order in value is who does the best job of getting revenue that’s not shared equally, typically revenue from stadium sponsorships, stadium advertising, luxury suites, and other forms of hospitality at the stadium.
Levi’s Stadium has been a huge financial success for the 49ers, contributing significantly to their high franchise valuation through ticket sales, premium seating, and corporate sponsorships.
## Frequently Asked Questions
**Which 49ers wife makes clothes?**
Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, is a self-taught fashion designer who creates custom NFL apparel. She launched Off Season, an official NFL-licensed clothing brand in partnership with Emma Grede and Fanatics in January 2025.
**How did Kristin Juszczyk become famous?**
Kristin became famous when Taylor Swift wore her custom Travis Kelce jacket to an NFL playoff game in January 2024. The viral moment led to her gaining over 400,000 Instagram followers and securing an official NFL licensing deal.
**What is Kristin Juszczyk’s fashion brand called?**
Kristin initially created a brand called Origin and has now launched Off Season, an official NFL-licensed luxury fashion brand featuring unisex puffer vests, jackets, and coats inspired by NFL teams.
**How does Kristin Juszczyk make her clothes?**
Kristin hand-sews and creates her designs using multiple sewing machines, often spending up to 30 hours on complex pieces. She repurposes NFL jerseys and gear to create unique jackets, puffer vests, and other custom apparel.
**Who taught Kristin Juszczyk to sew?**
Kristin is self-taught. She learned to sew by watching YouTube tutorials when she wanted to create a Halloween costume, then developed her skills over several years to create increasingly complex designs.
**What celebrities have worn Kristin Juszczyk’s designs?**
Taylor Swift, Brittany Mahomes, Simone Biles, Klay Thompson, Taylor Lautner, and 49ers player Deebo Samuel have all worn Kristin’s custom designs.
**Which 49ers player lost a child?**
Two 49ers players have tragically lost children: Marquise Goodwin lost his infant son in 2017 due to pregnancy complications, and Charvarius Ward lost his 1-year-old daughter Amani Joy in October 2024.
**What happened to Marquise Goodwin’s son?**
Marquise Goodwin’s infant son died on November 12, 2017, after being born prematurely at 4 a.m. due to pregnancy complications. Goodwin played in the 49ers game that same day and scored an emotional 83-yard touchdown.
**How did Marquise Goodwin react after losing his son?**
Goodwin played in the game at his wife Morgan’s encouragement. After scoring a touchdown, he blew a kiss to the sky and fell to his knees in prayer while his teammates surrounded him in support.
**What happened to Charvarius Ward’s daughter?**
Charvarius Ward’s 1-year-old daughter, Amani Joy, died in October 2024 after battling heart problems. She was born prematurely with Down syndrome and had experienced health issues since birth.
**How old was Amani Joy when she passed away?**
Amani Joy was 1 year old when she died on October 29, 2024. She was going to turn 2 years old in November 2024.
**What did Charvarius Ward say about his daughter?**
Ward wrote on Instagram: “We are heartbroken that our beautiful baby girl, Amani Joy passed away on Monday morning. She was the best blessing we could have asked for, and her joyous spirit made us smile from ear to ear.”
**Did Charvarius Ward speak about his daughter’s Down syndrome?**
Yes, in March 2024, Ward opened up on Instagram, writing: “I used to think Down Syndrome was a handicap but now I realize it is just a gift from God.”
**How did the 49ers organization respond to Ward’s loss?**
The 49ers released a statement saying: “The 49ers family is devastated by the sudden passing of Charvarius Ward’s beloved one-year-old daughter, Amani Joy. Amani truly embodied pure happiness and brought joy to all those around her.”
**What is the San Francisco 49ers net worth?**
The San Francisco 49ers are valued at $8.6 billion according to Sportico’s 2025 valuation, making them the fifth-most valuable NFL franchise.
**How much are the 49ers worth in 2024-2025?**
Various sources place the 49ers valuation between $6.8 billion and $8.6 billion, with the most recent transaction valuing them at $8.6 billion during a minority stake sale in 2025.
**Who owns the San Francisco 49ers?**
The York family owns the San Francisco 49ers. Jed York serves as CEO, and the family controls approximately 91% of the franchise after selling minority stakes to investors.
**When did the York family buy the 49ers?**
Edward DeBartolo Sr. purchased the 49ers in 1977 for $13 million. The franchise has since grown to be worth over $8 billion.
**How much did the 49ers recent minority stake sale for?**
In 2025, a group of investors purchased a 6.2% stake in the 49ers at a valuation of $8.6 billion, setting a record for sports team valuations.
**Who are the new 49ers minority owners?**
The new minority owners include Vinod Khosla (co-founder of Sun Microsystems), Byron Deeter (Bessemer Venture Partners partner), and Will Griffith (ICONIQ Capital partner), along with their families.
**What is the 49ers’ annual revenue?**
The 49ers led the NFL in ticket sales for three consecutive years, generating $176 million in net gate receipts in recent seasons. However, their net profit was $80 million in 2024 due to high player costs.
**How do the 49ers compare to other NFL teams in value?**
The 49ers rank fifth in NFL franchise valuations at $8.6 billion, behind the Dallas Cowboys ($11 billion), Los Angeles Rams ($8 billion), New England Patriots ($7.9 billion), and New York Giants ($7.85 billion).
**What makes the 49ers so valuable?**
The 49ers’ high valuation is driven by their strong brand, five Super Bowl championships, dedicated fanbase, league-leading ticket sales, Levi’s Stadium revenue, and presence in the lucrative San Francisco Bay Area market.
**How much profit do the 49ers make?**
The 49ers earned $80 million in net profit in 2024, which was the lowest in the NFL despite leading in ticket sales. This is attributed to high player salary costs.
**What is the average NFL franchise worth?**
The average NFL franchise is worth $7.13 billion in 2025, representing a 20% increase from 2024. The 49ers’ $8.6 billion valuation exceeds the league average.
**Are the 49ers more valuable than the Cowboys?**
No, the Dallas Cowboys remain the most valuable NFL franchise at $11 billion, approximately $2-3 billion more than the 49ers depending on the valuation source.
**How has Levi’s Stadium impacted the 49ers’ value?**
Levi’s Stadium has been a huge financial success, contributing significantly to the 49ers’ valuation through record-breaking ticket sales, luxury suites, corporate sponsorships, and stadium advertising revenue.
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